Western Union used to charge a flat fee for messages shorter than 10 words, then by each additional word; not character. Although periods and numerals appear to have counted as one word each (according to their pricing guidelines that the string “44.42” would be priced at 5 words).
However, it seems to be an urban legend that people used “STOP” in place of a period to save costs – each would have been priced as one word. Technically it’s true that “STOP” is cheaper per character, but not in a consequential way.
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