Why did the antivirus market change so drastically?

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When I was younger, the standard windows firewall was seen as weak and worth replacing asap with premium or strong free anti viruses, like Avast. What changed to make Windows Defender competitive? It looks like a few years ago something suddenly happened and now everybody on the market has great protection.

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Anonymous 0 Comments

Microsoft is now able to sell its operating system as an operating system and a security solution. In the past, antivirus companies had to jump over hoops to interact with Microsoft SMEs and figure out how to best design their software. Over time, this has resulted in antivirus software acting similarly to the viruses they hope to prevent, bogging down systems since Norton doesn’t want to spend money on a MS engineer to consult for them. Governments, large corporations, and the like are extremely eager to fork over money for Windows going forward if it means they get the warm-and-fuzzy of a reputable antivirus solution as well. And with WufB and other Windows features continuing to mature, the operating system blurs the line between OS and security solution more and more each day. I can’t tell you how excited I am to have McAfee/Trellix uninstalled from my USAF computer — hopefully Tanium is next.

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