When I was younger, the standard windows firewall was seen as weak and worth replacing asap with premium or strong free anti viruses, like Avast. What changed to make Windows Defender competitive? It looks like a few years ago something suddenly happened and now everybody on the market has great protection.
In: Technology
Microsoft recognized that there was a huge enterprise market for selling cyber security software to big businesses. They also recognized that they were not taken seriously as a security software provider due to the high volume of operating system vulnerabilities and low quality of their consumer-grade endpoint protection. They ultimately made a huge investment in talent, process, and technology to build their operating systems more securely and build software to protect and detect cyber attacks against systems.
The result is that Microsoft is the de facto standard for consumer-grade endpoint protection. They are also quickly gaining market share for securing enterprises, which is where the revenue opportunities are and what gives them the return on their investment.
Microsoft Defender for Endpoint, their Endpoint Detection and Response (EDR) solution, is competing with the big boys like CrowdStrike and SentinelOne. Their logging solution, Sentinel, is competing with the big boys like Splunk. Once you have those two solutions locked with a single provider, adding on cheaper security modules for cloud, identities, etc. becomes a no-brainer because you’re leveraging an ecosystem that already knows your environment well. If executed successfully, Microsoft could just become the de facto standard for securing enterprise environments, stealing a lot of big budgets from competitors.
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