Why did the antivirus market change so drastically?

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When I was younger, the standard windows firewall was seen as weak and worth replacing asap with premium or strong free anti viruses, like Avast. What changed to make Windows Defender competitive? It looks like a few years ago something suddenly happened and now everybody on the market has great protection.

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28 Answers

Anonymous 0 Comments

I think one thing that also happened was so called “anti-virus” software was nothing more then ad-ware itself

This caused a problem for microsoft , windows might have needed anti-virus software but the most popular “free” anti-virus software was basically nothing more then ad-ware itself meaning the whole windows user experience was bad

You needed to either pay for virus protection in addition to paying for windows, or potentially install a “free” anti-virus software what would just push ads to your system

They feared people would just go to apple (or maybe less but linux) so they needed to fix the problem and released their own anti-virus

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