Hulu, Fox, TNT etc have a huge incentive to find out how adblocks work and how to stop them. In comparison YouTube has a similarly huge incentive to stop adblocks, but to the adblocks themselves YouTube and adsense are the largest producers of the ads that their customers see. So adblockers specifically target YouTubes method of delivering ads, and all Hulu has to do to play ads is not play them like YouTube.
Because the ad blockers can’t tell what’s an ad and what’s not.
On most websites, the ads come from a separate ad-network. So when you load the-news.com, it’ll have a little widget owned by ad-network.com which will load an ad. Your adblocker sees the page attempt to load something from ad-network.com and blocks it.
But if the ad and the content come from the same source (included in the same video stream, for example), the adblocker can’t tell what’s an ad and what’s content.
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