I’ve noticed this recently with a *ton* of tech products—I’ll look at a product with decent reviews, but when I read them they’re for a completely different thing. Are these the result of the seller changing the product? If so, why is it allowed for them to keep the old reviews? It makes it really hard to tell what’s actually being sold and if it’s a good product.
In: Technology
Its one of two things:
1. ASIN Merging: Sellers are allowed to merge multiple products in case they created multiple listings for the same products. Some sellers abuse this feature by creating a new product and then merging the old product into it to get all the reviews and ratings in case the older product is EOL – End of Life
2. UPC/EAN exemption: Amazon prevents sellers from selling incorrect products compared to what’s listed by mandating barcodes such as UPC or EAN. There are product categories which are quite generic and brands don’t get international barcoding done and in such cases sellers can seek exemptions in listing products with barcodes mandatory. This exemption opens a backdoor for them to retain old ASINs when new products are launched by just editing the entire description and title but retaining the reviews and ratings
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