Are there bars that are women only? I’ve never heard of this. I mean there’s at least one of everything, but that’s got to be pretty rare. Anyway, men go where the women are. You don’t need to attract men if you’ve got the women. More women = more men. If there are 2 bars that are equal in every way, but one offers cheaper drinks for the ladies, they will offset the lowered revenue from the ladies with the extra men that come to see said ladies. In marketing terms it’s called a “Loss Leader”. That is of course for mainstream bars, notwithstanding niche bars targetting different crowds like say, if there’s bars that only allow women. That would be a different thing. Just speaking generally.
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