Because studio heads are totally detached from Average Joe and what the later wants to see, therefore the boards rely on consultation companies and such to tell them what to do.
IMO here is the problem: If a studio hires people who actually don’t know or actively dismiss the Average Joes taste and rather push for something they personally enjoy, you end up with productions bombing.
The joke however goes full circle if these people then manage to convince studio heads that they are not to blame, but the audience is plain unreasonable, hateful, bigoted, sexist, racist, whatever to cherish these „brilliant“ productions.
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