It’s due to differential heating or locally different properties in the potato chip.
For the first, think about how the chip doesn’t hit the oil all at the same time, one part hits first. If that area contracts, it won’t do it uniformly, it will instead tend to wrinkle. Even if you’re in a uniform bath getting heated uniformly, it’s unlikely your potato is perfectly uniformly cut or has no internal structure. Some areas will be stiffer than others and resist contraction better, causing a wrinkle to develop.
Pringles avoid this by being constructed more like particle board than a solid piece of wood. When they get pressed and cooked, their properties are similar everywhere, so they can retain their shape.
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