Because we’ve been dividing the 24 hour solar day into a 12 hour day and night for thousands of years.
It’s much more useful and logical for human purposes to divide the day into a half that we do things (day) and the half that we sleep (night). Clocks were originally developed based on this convention- to easily tell a human what hour and minute it is, under the assumption they already know which half of the day they’re in.
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