Why do companies like Apple, PlayStation, and Xbox, launch new hardware before they’ve manufactured enough to meet initial demand?

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Why do companies like Apple, PlayStation, and Xbox, launch new hardware before they’ve manufactured enough to meet initial demand?

In: Economics

7 Answers

Anonymous 0 Comments

Mass production takes time. Once product is tested and ready you wanna release the first batch as soon as possible while the hype is still there and to beat any other competitors.

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