Why do companies prevent you from combining $X off coupons? If someone makes multiple purchases they still are discounting the same total amount right?

Question

Why do companies prevent you from combining $X off coupons? If someone makes multiple purchases they still are discounting the same total amount right?

In: 0

Answer 1

To encourage you to make more purchases. They’re discounting the same amount, yes, but you’re also buying more things to get the same discount, so they offset more of the free stuff with money they make from you