If you go back in time to the days of heavily pirated Windows XP, Microsoft did not allow pirated copies to get Windows updates. However, this meant that they got no security updates, so they were very vulnerable to any exploits people found. This meant that it became very easy to create a Bot-Net from them. Essentially, viruses that just recruit your computer to do mass work like DDoS attacks or such.
This is kind of bad press for Microsoft, especially since Mac had this reputation of not being prone to viruses (in reality, it just was a less opportunistic target, there was nothing that specifically made it virus proof).
Nowadays, it is considered better to give the user some amount of time to try and get them to go along with updates on their schedule, but eventually just force it on them. Too many people would avoid installing them, and they would have significant security risks associated.
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