– why do data breaches cost millions of dollars?
In: 3548
Imagine you have a toy. Your friends and family helped pay for the toy, and everyone loves it, but it’s your job to keep it safe at your house.
One day you go to check on the toy and it’s nowhere to be found. In it’s place is a note saying *”Ha ha we took your toy!”*
Mom and dad are **PISSED**. They want answers. The answers they want are:
* Who took the toy?
* How did they get in to get the toy?
* Did they take other toys?
*(Cost of research)*
You have no idea how to track down a toy thief so now you have to hire someone who knows how. *(Cost of hiring someone with expertise)*
During their investigation they find you didn’t keep very good track of the toy. You now have to pay to keep things safe – locks on doors, security system, etc. *(Cost of upgrades, hiring more people with expertise)*
Your friends and family will soon find out the toy is missing. How do you tell them? Do you offer anything to reassure them it won’t happen again? *(Cost of communications/LifeLock)*
When you tell them, people no longer trust you. They do not want you taking care of toys anymore. *(Loss of revenue)*
The people who do still have some trust in you want you to become a Certified Toy Protector (CTP) to ensure this never happens again. *(Cost of audits/certifications)*
Others have made great points, and obviously a lot more goes on with it. However that’s how I’d explain it to a 5 year old.
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