And what’s the creative process behind coming up with such names?
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I thought I read somewhere that they purposefully choose wacko generic names, and easy to remember brand names so people will have a tough time asking for the generic.
I thought I read somewhere that they purposefully choose wacko generic names, and easy to remember brand names so people will have a tough time asking for the generic.
So first the chemists do their thing.
Then marketing comes back from a few hours at the bar and does their thing.
One example: [Premarin](https://www.avma.org/javma-news/2002-04-15/veterinary-equine-community-dispel-accusations-against-pregnant-mare-urine).
Made from PREregnant MARe urINE.
Talk about phoning it in.
So first the chemists do their thing.
Then marketing comes back from a few hours at the bar and does their thing.
One example: [Premarin](https://www.avma.org/javma-news/2002-04-15/veterinary-equine-community-dispel-accusations-against-pregnant-mare-urine).
Made from PREregnant MARe urINE.
Talk about phoning it in.
Some of them I think are the names of an evil villain or an evil wizard or something like that from a cartoon.
“Look at the damage. This must be the work of the evil wizard Zyrtec seeking to destroy everything.”
“This city is being overrun by the evil Chantix and his minions. We gotta stop him.”
Some of them I think are the names of an evil villain or an evil wizard or something like that from a cartoon.
“Look at the damage. This must be the work of the evil wizard Zyrtec seeking to destroy everything.”
“This city is being overrun by the evil Chantix and his minions. We gotta stop him.”
The names are often long and complicated to prevent them being confused with other drugs. The patient could end up with the wrong medication if two drugs have similar names and there’s a miscommunication, such as if a doctor scribbles down a prescription in bad handwriting.
The names usually come from marketing, but sometimes the scientists have some input and can get their suggestions accepted.
The names are often long and complicated to prevent them being confused with other drugs. The patient could end up with the wrong medication if two drugs have similar names and there’s a miscommunication, such as if a doctor scribbles down a prescription in bad handwriting.
The names usually come from marketing, but sometimes the scientists have some input and can get their suggestions accepted.
Adalimumab for instance. What is it and why so named?
Adalimumab for instance. What is it and why so named?
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