Having a medical deficiency of B vitamins is linked to symptoms like feeling sleepy, problems concentrating, body aches – generally feeling ‘slow’.
Additionally B vitamins don’t build up in your body, if you have too much you just pee them out.
(controversial) B vitamins appear to be not absorbed ‘at their best’ in liquid form, it’s more ‘available’ for your body in the form of solid food.
The kind of people who worry about their B-vitamin intake but *aren’t* actual medical patients seeing doctors about a deficiency are also the kind of people who would see an ‘energy drink’ containing ‘8000%’ of the daily requirement of B12 and think, Hey! I gotta drink that shit! That’ll be great for me!
So in summary: companies who make ‘energy drinks’ can easily add fuck-tons of it to their drinks to appeal to a consumer base without worrying about poisoning their clients.
because they are linked to things like immune support, mood, and energy…….but as someone else has said it’s basically marketing. people like to believe that more of a good thing is even better for you, when the reality is your body just pees it out which is why your pee turns neon yellow when you have too much of certain vitamins.
In short, it’s marketing and placebo. There are no additional benefits that those vitamins confer when you ingest an energy drink, provided you are not deficient.
B vitamins are associated with energy metabolism and because it’s an energy drink, it makes sense to have something that that is a cofactor in energy metabolism. That’s marketing.
These are water soluble vitamins, like others mentioned, they are not stored, although B12 is stored in the liver which indicates it’s importance for your body, so you can drink as many as you like without worrying about having too much.
Additionally, just for fun, vitamins of b group are produced by the body in some amounts by the bacteria and yeast in the intestines.
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