It’s seems a little redundant to have to explain that my PLAIN Eggo waffles don’t come with blueberries and raspberries on them.
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It’s the legal play of “covering your own arse”. Companies have to make it clear that what is being shown on the package is *not* what is *in* the package. You don’t get to use the “obviously the waffles don’t come *with* fruit”. Someone’s going to pull up a case of false advertising and sue you. You have to take steps to ensure that *no reasonable person* will expect that outcome, hence the “serving suggestion” covers that base.
Something like cereal is generally eaten with milk, hence the box will show a bowl of cereal with milk, but since the box does not contain milk, it must display the “serving suggestion” in fine print.
A similar thing happens with advertisements for video games that use pre-rendered cutscenes. It’s obvious to gamers that it’s a cutscene and not the gameplay engine, but it’s an easy case of false advertising if you show something that is not actually the game, hence the obligatory “not actual gameplay footage”.
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