There was a historical reason for 9/10 pricing today it’s just institutional inertia that keeps it. Back in the early 90s gross gas profit of 7-10 cents per gallon was normal a fraction of a penny was huge chunk of change and it influenced customers where bought gas.
Today the days of low margin gas are long gone. With the lower volume of gross gas sales thanks to fuel efficiency, electric / hybrid and work from home and the higher cost of labor the gross margins have to be much higher to operate a profitable business. I’d guess that 50c per gallon or so is far more common. So the 9/10 doesn’t the same necessity anymore
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