Insects mostly behave on instinct, actions programmed by millenia of the evolution of their genetic codes. The hive gene is obviously a successful survival strategy, because it is also emulated by humans and animals.
Humans have adapted an idiosyncratic cultural hive (social) behavior. Some animals, like lions and wolves have also developed cultural hive (pack) behavior to a lesser degree. Insects however are an example of pure instinctual hive behavior.
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