They don’t. Kids have no preference for “unhealthy”, so why does it seem that way?
There are a world of theoretical foods that are both unhealthy, and taste awful. Nobody sells those, for obvious reasons!
**So everything you see is either healthy or tastes good, or both.** Next, “unhealthy” is really when we eat too much of a food, not that it is bad in moderation.
So a food is labelled “unhealthy” when we eat *too much* of it. Why do we do that? In a wealthy country, we do it because it tastes awesome! Ergo, in practice, the available unhealthy food is tasty.
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