You’re mixing up the criteria. Nobody buys a luxury car because they’re more reliable than the competition. They buy them because they are more powerful, better looking, more comfortable, have more options, or (this is the big one) have a more prestigious name brand.
Many times, the cutting edge technology introduced in top-line vehicles actually makes them inherently less reliable. BMW’s 7 series had a reputation for years of being gimmicky shop queens.
Fixing luxury cars costs more because, at a certain basic level, it’s assumed you have more money to pay. Because you’re driving a luxury car. That’s literally it. It’s why the same part that goes on a Toyota will cost more when it goes on a Lexus (both are made by Toyota)-. It’s why the “Corvette tax” is so infamous- the same GM part will suddenly cost more on a Corvette.
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