Because it’s industry-made music created for money. Not artist-made music created for artistic purposes. So it’s generally best to write (most of) the song beforehand, shop it out to a pop artists/their label and then have them (slightly) rework/polish the pop song in to something that’s “their’s.” Thats usually done with a different set of people who produce that artists “sound.” For example, many big pop artists have a specific engineer who handles their vocal production and mixing. It’s very specialized because it generates a lot of money. And honestly, a lot of pop music is pretty formulaic.
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