why do movie producers keep a lot of secrets around a movie and not even releasing its name or anything about the movie, and make its cast and crew to sign an NDA, I mean if they’re eventually gonna release a trailer and promote the film why the secrecy?
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Information becomes more valuable the fewer people have access to it.
There is no reason to voluntarily give up an information monopoly. If I’m going through the trouble of creating a promotion campaign for a product then I want people to pay attention to that and *only* that. The more alternative sources of information there are the fewer people will consume *my* promotional material.
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