Well to begin with, blue or not, functionally it’s still a flak jacket and you wear it for the same reason the soldiers do, its body armor and increases your survivability significantly. But for press, running around with a regular flak jacket in a warzone would be incredibly stupid, if nobody knows who you are, then everyone would assume you are the enemy and instantly open fire. So the jacket is blue and says press in big white letters. As a bonus, most combatants don’t really want to shoot at press, positive PR is very important in a war, you do want to world to be on your side.
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