Some things in war are very indiscriminate. Some types of bombs are dumb bombs, they are deployed simply hoping they will kill the enemy. Since reporters are in areas where these kinds of weapons might be deployed they might wear protective gear to protect against shrapnel produced by these devices. There are a lot of bullets being fired, stray bullets might hit them also, further necessitating protective gear.
This protective gear might make it look like they are a combatant which might encourage a combatant to attack them. So they wear clothing that clearly identified them as the press. The press are civilians and thus not lawful objects of attack, attacking them on purpose would be a prima facie war crime which ironically will probably be reported on.
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