The press have access to people and places that many people wouldn’t have. A local citizen might not be allowed to approach a military checkpoint, for example. Having a clearly identifiable vest means that friendly forces may not mistake you and your crew as a militant group carrying a rocket launcher.
In conflict, there are different rules for combatants and non-combatants. Non-combatants (including aid workers, medical staff) are not meant to be targeted. Journalists are often embedded in military units for reporting purposes but they are civilians. They often do wear protective gear such as helmets and vests because shrapnel doesn’t care who you are, but if they don’t clearly identify that they are civilians, they may be purposefully targeted.
While the rules of war are often ignored, the repercussions of intentionally targeting civilians carries social and political fallout. It is a war crime to kill civilians, so if the perpetrators are captured, they may face justice through international courts.
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