Why do older animated shows from the 80s/90s look darker in color than shows today?
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Our color preferences change over time, and new ones will always seem bright and fresh to us. There are professionals with advanced degrees and lots of artistic experience who spend their careers developing these and selling them to other companies–clothing manufacturers, artists, whatever. When you look at older palettes, like from your childhood, they always seem dim and dark even though they seemed bright and fresh at the time because there has been a continuous progression of colors since then and you have experienced this passage in time, personally.
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