Why do online retailers send you an email that a product was “shipped”, when the status is just label created or carrier awating package etc.
In: Other
Most of the answers here are explaining *how* online retailers do it automatically, but not *why.*
I think the reason online retailers are so quick to mark things as shipped is two fold:
First, the platforms (Amazon, Shopify, etc.) rank them on processing time and marking orders as shipped stops that clock. If processing time is too long relative to competitors on the same platform, those items will show up lower in search results.
Second, legally for payment processors, the number of ways a customer can win a credit card charge-back dispute is reduced when an order ships. They can still get a charge-back if the product is wrong or doesn’t work, but they can’t claim it wasn’t delivered or is taking too long.
Both things combined incentivize online retailers to mark orders as shipped as fast as possible.
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