Why do “organizations” value winning championships more than general sportive success although there is almost no “Championship monetary prize” or special rise in endorsements for winners?

Question

Why do “organizations” value winning championships more than general sportive success although there is almost no “Championship monetary prize” or special rise in endorsements for winners?

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Answer 1

There can be a number of monetary benefits that are not direct prize money.

Champions might receive a larger share of the TV revenue split between the teams.

If the championship has a knock out stage, there will be extra income from the extra games, and that might be even larger if for example the final is played at a much larger venue.