There are some cases where people write about a brand, and then make disclaimers stating that they earn a commission from whatever sales they make from the website.
Why do they feel the need to announce it all the time? it’s almost as if it’s a law (if so, then why is it a law?)
Can’t they just earn their commission in silence?
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>it’s almost as if it’s a law
Nailed it.
[In both the US, UK,](https://www.ft.com/content/26d91166-6d3d-11e6-9ac1-1055824ca907)
[and many states in the EU- effectively all of them. ](https://www.google.com/amp/s/inflownetwork.com/influencer-marketing-laws-in-europe/)
[also in a few countries in the Middle East. ](https://inflownetwork.com/influencer-marketing-laws-in-the-middle-east/amp/?_gl=1*1v19tc5*_ga*YW1wLVJPN2xSZGVFUm1LSWlzck9sLURMeGJPSU1HNDVWeUcwbURDXzBlRVVZWGRRMEM2M0FjdHlrT1lDLWJ3T1lPUkk.)
[And in China, likely in other Asian countries as well. ](https://www.asiapacdigital.com/digital-marketing-insight/china-digital-advertising-regulations-all-brands-need-to-know)
I could go on but I think the point has been made that there are laws about how companies can advertise, what they can advertise, and how they can do it in pretty much every country.
An influencer advertisement is still an advertisement.
Why do these laws exist?
It is in the best interest of consumers and a government’s people to not be lied to.
Claiming to use a product by lying either blatantly or by omission(by explicitly not stating they’re being paid for it) is misleading to consumers. Pretty much every country has laws about advertisers not being allowed to just straight up lie.
An advertisement lying to consumers about being an advertisement is still an advertisement lying to consumers.
From the FTC
> the FTC noted that sponsored messages are deceptive if they mislead consumers into believing they are independent, impartial, or not from a sponsoring advertiser itself. Specifically, the agency notes that sponsored content that is not prominently represented as such is problematic because it can lead consumers to give greater credence to advertising claims or to interact with advertising with which they otherwise would not have interacted
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