Because the whole plane is rotating around the axis that goes through it from side to side, as you pull the nose up to get the plane airborne.
Quite importantly in aviation, communication needs to be very clear and the word rotate ONLY has that specific meaning, as opposed to for instance pull up, which also means pulling up whilst in the air.
During take off, two key speeds (or velocities) are reached. V1 is takeoff speed, meaning the aircraft now has enough momentum to have to commit to the takeoff.
V2 is the speed at which you can safely takeoff on the runway length remaining with an engine failure and you are committed to taking off even if something goes wrong.
The pilot flying stops looking at any displays at V1 and focuses entirely on the outside of the cockpit.
The pilot monitoring calls rotate when they see the flight computer and HUD show the aircraft is at the correct speed, and the pilot flying then does so.
I’ve never heard of it being used for landing but it’s the term that denotes when the pilot starts raising the nose of the aircraft during take off. Take off is the most dangerous part of a flight and it’s important that both pilots are communicating with each other and are in complete sync so that if anything goes wrong they can immediately start taking measures instead of scrambling to communicate and assign tasks.
And it’s called that because the plane does rotate, just not in the axis we would typically think intuitively when we think of a plane rotating.
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