What would happen if a companies profits just stayed the same over a period of quarters? I obviously don’t understand it at all but isn’t it just unsustainable to expect growth indefinitely?
As long as the economy and population are growing, there is the expectation of growth for a business.
If you aren’t growing in a growth environment it means that you are losing market share to competitors or your product/service is becoming less popular/relevant (maybe both).
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