Why do real estate photos all have “that look”?

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When scrolling through galleries of photos for residential (and some commercial) properties, it always seems like the perspective is off. But each picture seems a little differently off – almost like a fisheye lens, but not. What are they using to do that and why has that “look” become industry standard, even when we all know the pictures aren’t true to life?

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22 Answers

Anonymous 0 Comments

A wide angle lens is used, and in Photoshop they use a filter to flatten everything and make everything square. A wide angle lens shot without post processing would make all the straight lines in the floors, walls, ceilings, etc. curved. The filter fixes that. It also adds some distortion that can make things look unreal.

Add to that various HDR effects, and filters to enhance colors, shadows, lighting, etc. and you get a “fantasy” look to images.

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