Several times I’ve wanted to go to a restaraunt and then I try looking at the prices to see how much it costs and then I have to go to the checkout and order on their website to see how much the food I want is gonna cost when I just wanna look at the website instantly and know how much it’ll cost without having to checkout or click the order button and pretend I’m actually gonna order something
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When you spend 15 minutes figuring out what you want and assembling your cart, you’re less likely to change your mind when it’s more expensive that you thought it would be.
Because they want you to decide that you want something, without seeing the price.
Then when you see the price, you’re still likely to buy it, because you’ve already decided that you want it.
Couple reasons if it is a chain prices differ depending on the state or region if rent is particularly higher in an area. If it is a normal restaurant then they likely don’t have a good budget for online and don’t want to constantly update as they adjust prices.
They don’t. I’ve never seen the described behavior. Is this a US thing?
In pretty much any business just getting someone in the door is about as important as it gets. It’s a shitty tactic that is done because it works unfortunately
Ask them directly how much does it cost. They’re banking on you being too ashamed to ask, the old “if you have to ask, then you can’t afford it” stigma. Don’t fall for it. Ask.
The prices will differ per location, and they won’t pull that info from the system and calculate it until they know where you’re ordering from.
Here’s a couple of reasons:
1) Every step you get closer to buying a product increases the chance of an actual purchase. So by making you actually put it in your cart, there’s some >0% of people who continue with the purchase that would not have bought if they’d seen the price up front.
2) Site scraping applications have a harder time getting prices from competitors when they are listed at the top level. For folks that care about slight differences in prices, they will never go to your site if you’re not the lowest listed price, so by having any price easily accessible they’re losing traffic.
3) Sometimes prices will vary by location, so some places won’t offer a price until they have your address, which is usually in the shipping process.
4) Some vendors have price protections in place that prevent resellers from advertising a price lower than their arbitrary price point. If the reseller sells below that price they can’t show that until it’s in the cart. Bose is particularly bad at that.
If you put in your location first or your favorite location of store it helps.
Same with making an account with your info first before ordering.
I have had this happen before on major chain restaurants. Different locations have different prices & special offers.
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