Why do restaurants hide the prices of their food on apps and websites until you actually click order or go to checkout?

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Several times I’ve wanted to go to a restaraunt and then I try looking at the prices to see how much it costs and then I have to go to the checkout and order on their website to see how much the food I want is gonna cost when I just wanna look at the website instantly and know how much it’ll cost without having to checkout or click the order button and pretend I’m actually gonna order something

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9 Answers

Anonymous 0 Comments

Because they want you to decide that you want something, without seeing the price. 

Then when you see the price, you’re still likely to buy it, because you’ve already decided that you want it. 

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