A big part of it is most easily stated quite harshly:
They want to find idiots.
They don’t want to waste their time on people who are going to figure out their scam is a scam.. a sucker’s born every minute and they’re in a rush to find that sucker.
It’s obvious to you. Sadly, to an alarmingly large number of people, it’s not that obvious. Those people are the intended targets.
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