Why do seemingly ALL websites nowadays use cookies (and make it hard to reject them)?

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What the title says. I remember, let’s say 10/15 years ago cookies were definitely a thing, but not every website used it. Nowadays you can rarely find a website that doesn’t give you a huge pop-up at visit to tell you you need to accept cookies, and most of these pop-ups cleverly hide the option to reject them/straight up make you deselect every cookie tracker. How come? Why do websites seemingly rely on you accepting their cookies?

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32 Answers

Anonymous 0 Comments

OP’s question makes me wonder how old they are. Cookies have been around forever they just didn’t tell you about them. I remember surfing the web in 1996-esque at a museum that was explaining the web. I was on Netscape 1.0 or 2.0. Back then I knew a few domains like Yahoo but you just entered [word you knew].com to see what happened. The museum had it set so you were notified about cookies. I remember asking my parents WTF I’m getting a pop up every time they want to store a cookie. I was too young to understand my parents’ explanation but it was annoying to me but I knew to hit YES.

Cookies have been around since forever. Ad networks like DoubleClick were around in the 90s—I still remember my parents talking about that stock and other Dot Com stocks going through the roof. Maybe the quality of data and the amount of data they had was limited because the internet wasn’t as ubiquitous as it is today especially with personal devices, but you can bet ads, targeted ads, etc were a thing.

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