Why do seemingly ALL websites nowadays use cookies (and make it hard to reject them)?

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What the title says. I remember, let’s say 10/15 years ago cookies were definitely a thing, but not every website used it. Nowadays you can rarely find a website that doesn’t give you a huge pop-up at visit to tell you you need to accept cookies, and most of these pop-ups cleverly hide the option to reject them/straight up make you deselect every cookie tracker. How come? Why do websites seemingly rely on you accepting their cookies?

In: Technology

32 Answers

Anonymous 0 Comments

Web developer here. Cookies were almost always a thing. The problem came when advertisers started tracking and combining what sites you went to to better market to you. The EU passed a law requiring that sites allow you to opt out of cookies. Some sites have intentionally made it hard.

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