Why do seemingly ALL websites nowadays use cookies (and make it hard to reject them)?

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What the title says. I remember, let’s say 10/15 years ago cookies were definitely a thing, but not every website used it. Nowadays you can rarely find a website that doesn’t give you a huge pop-up at visit to tell you you need to accept cookies, and most of these pop-ups cleverly hide the option to reject them/straight up make you deselect every cookie tracker. How come? Why do websites seemingly rely on you accepting their cookies?

In: Technology

32 Answers

Anonymous 0 Comments

Webistes spend a lot of money on digital advertising, they want to know what is working well, and what isn’t, and they want to know quickly so they don’t waste money.

You are more aware of that now because of banners or pop ups asking for your consent, because in many places that is now mandated by law.

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