why do shops like tesco promote memberships (like clubcard) that produce prices? wouldn’t they just lose money?

Question

why do shops like tesco promote memberships (like clubcard) that produce prices? wouldn’t they just lose money?

In: 0

Answer 1

the ‘clubcard’ price of an item is either the price that it used to be 6 months ago, or a normal price with the non-clubcard price listed as something ridiculous that no one would’ve bought it anyway