why do shops like tesco promote memberships (like clubcard) that produce prices? wouldn’t they just lose money?

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why do shops like tesco promote memberships (like clubcard) that produce prices? wouldn’t they just lose money?

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Anonymous 0 Comments

They give discounts while building loyalty, pushing shoppers to buy deals on things they otherwise wouldn’t buy, and collect consumer data they can sell to market research firms, as platforms, consumer brands.

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