why do shops like tesco promote memberships (like clubcard) that produce prices? wouldn’t they just lose money?
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Two main reasons.
Incentive to shop exclusively at the one place. They lose fewer sales, more than making up for the tiny discounts they offer
Customer information. They are tracking and profiling their customers, that info on you, your shopping habits, when you shop, when you run out of things etc. is worth orders or magnitude more than the tiny discounts they offer.
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