It depends on how much compression you can get out.
If I have an hour long video of a black screen, I can perform a lot more compression than some other videos.
There is also a different acceptable amount of loss. Just because a video is 4k necessarily means that every pixel was preserved perfectly. You could have algorithms that are 99% effective in rendering the original from the compressed data, but take 1/10th the space, so it’s a loss you’re willing to take.
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