I’ve seen this especially with fruits like banana and strawberry. Tastes absolutely nothing like the fruit. Why is it so hard to replicate that taste for so many drinks (especially things like protein powder and/or snacks, even yogurts with chunks of the fruit don’t taste very similar)?
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A lot of flavorings are based on much older breeds and varieties of fruits. Also, a lot of people much prefer those flavors, and they are already well established.
You absolutely can get something that tastes like banana or strawberry as they taste today, but it will probably be more expensive and somewhat of a specialty item.
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