why do so many radio and television news stations in the US use four-letter acronyms as their names? (ex. WFSB, KLAN)
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It’s a legal thing.
Every radio operator is assigned a code. For broadcast stations, it’s 4 letters.
By law, radio operators must speak that code over the air, at the start of every transmission, and at regular intervals. Every operator gets a unique code, that isn’t shared. This way, listeners can very easily tell whose transmission they are receiving.
So, it’s natural to make that code into a brand.
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