Why do so many “smart home” / IoT apps look almost identical?

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We have a variety of “smart” lights and cameras in our house, and they all have their own apps. I noticed that each app is almost an identical copy of the others, just with different branding. Why is that?

MOBI Smart, Smart Life, and FEIT Electric are good examples, just to name a few.

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Anonymous 0 Comments

Uniformity/standardization makes it easier to use than if people have to learn and remember how 5 different apps work.

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