Why do so many “smart home” / IoT apps look almost identical?

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We have a variety of “smart” lights and cameras in our house, and they all have their own apps. I noticed that each app is almost an identical copy of the others, just with different branding. Why is that?

MOBI Smart, Smart Life, and FEIT Electric are good examples, just to name a few.

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3 Answers

Anonymous 0 Comments

It’s potentially the same app underneath. A company isn’t going to hire programmers to write an app from scratch if that functionality already exists. They’ll pay another company specializing in that industry to customize an existing app for their purpose.

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