Why do so many “smart home” / IoT apps look almost identical?

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We have a variety of “smart” lights and cameras in our house, and they all have their own apps. I noticed that each app is almost an identical copy of the others, just with different branding. Why is that?

MOBI Smart, Smart Life, and FEIT Electric are good examples, just to name a few.

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3 Answers

Anonymous 0 Comments

Someone came up with a design, people liked it, so companies copied it as close as possible without creating legal issues. Now they all look the same (or at least very similar).

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