I mean like for example most mobile game ads are plain stupid like they don’t want you to actually buy their product, or other food ads where they just put some music, flashing lights and the logo, that won’t make me want to drink a pepsi.
In: Economics
They *do* want you to buy their product.
But they think of two things:
1. Appealing to the most amount of people with one ad. Not all ads will work on all people. For example, I’m an Australian in Australia, and seeing Australian brands advertising to me with American celebrities makes me *less* likely to buy their product. So that particular ad doesn’t work for me, but it still works for plenty of other people, so they go with the ad that’s going to work for the **most** people.
2. Mobile games in particular advertise to *new* and *potential* players. They don’t care about advertising to retain players. They’ve already got you. If you were going to spend money, you already are, or would have by now if you haven’t yet. So they want to bring in more new people who will play and buy. It’s why you mainly see deals for TV, Phones etc that say “*new customers only”. Once upon a time they cared about customer retention, not so much anymore.
Seeing the add, you did not want to drink pepsi but you remember the word pepsi. Usually kids throw tantrums if they don’t get what they need and parents buy whatever they are asking for to make the kid quiet. If you are able to get a word stuck in someone’s mind, there is a high probability they will want to try it in the future. Hence the adds that make you remember one word/tagline.
Well, you’re a bit off, they do make you want to buy their product, just indirectly
Most of these are used for what is called “brand recognition”. They just want you to know who they are, this particular ad isn’t directly a sales pitch, but they want you to know who they are so that may influence a purchase decision in the future. They want to make sure you constantly know they are out there on the market. Brand Recognition is a thing that works, over and over, marketers show that this works. Its also a HUGE buzzword in marketing too… so yup.
For many brands, this is a major portion of how they advertise.
It puts their brand name in your consciousness. These ads generate millions of eyeballs and revenues increase if only a small percentage decide to purchase. It makes no difference to Proctor and Gamble that I will not buy Charmin bathroom tissue because of the “My hiney’s clean!” campaign. Annoying ads work overall, even if they have the opposite effect on some people.
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