I mean like for example most mobile game ads are plain stupid like they don’t want you to actually buy their product, or other food ads where they just put some music, flashing lights and the logo, that won’t make me want to drink a pepsi.
In: Economics
They *do* want you to buy their product.
But they think of two things:
1. Appealing to the most amount of people with one ad. Not all ads will work on all people. For example, I’m an Australian in Australia, and seeing Australian brands advertising to me with American celebrities makes me *less* likely to buy their product. So that particular ad doesn’t work for me, but it still works for plenty of other people, so they go with the ad that’s going to work for the **most** people.
2. Mobile games in particular advertise to *new* and *potential* players. They don’t care about advertising to retain players. They’ve already got you. If you were going to spend money, you already are, or would have by now if you haven’t yet. So they want to bring in more new people who will play and buy. It’s why you mainly see deals for TV, Phones etc that say “*new customers only”. Once upon a time they cared about customer retention, not so much anymore.
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